Then again, these were made to appeal to a kiwi audience (mainly of the younger persuasion) which is probably why Im roped into thinking them authentic.
Wednesday, April 29, 2015
Ads and Authenticity
Some ads work shit tonnes better than others because they appear authentic; they communicate something genuine and rateable. Here's a bunch of NZ ads that i feel are successful in this. I think they work mainly due to use of that dry kiwi humour and use of sarcasm (design has made me more sarcastic then i thought achievable), humour creates a sense of being included in whats going on; its how we communicate with friends and normally we are authentic/ourselves when we are with mates What's great is they only have 30sec to a min to give this feeling across.
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